Insurance Day - London’s G6 moves on to phase two

The Spitzer probe forced brokers to re-evaluate their business models and change their attitudes towards process reform. This window of opportunity spurred six London market firms, frustrated with the pace of market reform, into action, writes JUSTIN RAHMAN, 12 April 2006.

FIFTEEN months ago, Hiscox’s chief operating officer Sue Langley was lunching with a colleague and discussing Eliot Spitzer’s aggressive reforms of the industry.

Worried by the potential repercussions of the New York attorney-general’s far-reaching regulations and what effect they might have on the claims process in the industry, the pair began looking at solutions.

And with the added frustrations surrounding market reform in London, Ms Langley and her fellow diner slowly circled the possibilities for the provision of a solid IT platform which underwriters and brokers could resort to.

“Post-Spitzer, I was having lunch with someone else who is now a G6 member. We were frustrated by the inability of the market to find a solution to process reform. And in this post- Spitzer world would this business model change brokers’ attitudes to processing and cause them to push more of that function onto insurers?” Ms Langley says.

“So, we decided on getting a group in the market to work together. We cherry-picked individuals but obviously all competitors continue to compete in the underwriting arena.”

Although Ms Langley is keen to give credit to all the G6 members - Amlin, Beazley, Catlin, Hiscox, Kiln and Wellington - her background in change management at PricewaterhouseCoopers has given her the skills to deal with reform within a very traditional and change-averse industrial culture.

She is also the chairman of the G6 and, whether by default or design, has become its spokesman.

“My background is not in insurance,” she says, “I used to work in travel. I was a management consultant and before joining Hiscox I worked in change management which has been a very useful skill for this project.”

Outside the industry

The recent success of the G6 venture, with the announcement last week that Marsh, Aon and Willis have joined Benfield in agreeing to pilot the G6’s new Acord data standards, might have something to do with Ms Langley coming from outside the industry.

And after the failed $70m Kinnect platform, Lloyd’s will be hoping that its outsider and new chief executive, Richard Ward, will treat market reform with the same out-of-the-box perspective.

However, there the comparison between G6’s solution and Lloyd’s Kinnect platform ends. The G6 has been quick to defend itself from accusations by some in the market that it is trying to take the place of the failed market platform.

“There’s still a few in the market who think that we have a hidden agenda but hopefully because we now have Acord standards people will see we are committed to the market,” says Ms Langley who, with the rest of the group, is seeking to encourage further partners into the scheme.

The G6’s plans centre on two phases. Phase one, which has now been completed, has seen the development of data transfer on a “peer-to-peer” basis between brokers and managing agents, not only bringing into line information required for slips but also providing a platform where, unlike in an e-mail, this data can be fed straight into back-office systems.

Phase two, which has a deadline pencilled in for the end of this year will see the standardisation of claims management systems.

Although the group’s phase one plan has been remarkably successful, its completion wasn’t without processing hiccups which Ms Langley and her peers had to negotiate.

“The project looks like a big task but we looked at things on a smaller scale which has made it easier for us to hit our deadlines. We found problems with the data standards. The other thing was actually testing this. The issues found in the tests will hopefully be resolved.

Gateway new to us

“The gateway is something which is all new to us. In fact it has only been peer -to- peer since December and we wanted to get everyone on board by June but Benfield was months ahead of schedule.”

And G6 believes that its efforts at market reform will give London an added advantage over other insurance competitor centres. “In Bermuda they do everything by e-mail. This is a good move for the London market because it’s step away from e-mail to structured feed. It feeds straight into back-office systems to reduce cost as well as errors and time. This is a positive step for London,” she says.

Ms Langley, who has recently helped set up Hiscox Bermuda, is keen to attribute G6’s success to the group’s perseverance as well as the support she has received from work and the industry.

Hiscox likes to lead change. At work we had a strong management team in place and they were very supportive. We all wanted it to work out.

“All the G6 partners have been dynamic and quick to get things going. We have generated a level of trust. I know I felt particularly strongly about the market being well overdue for change.”

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Insurance Day - Where next for Lloyd’s post-Kinnect?
GORDON EJSMOND-FREY, industry manager for insurance at Microsoft EMEA, says a “one-size-fits-all” approach is no longer workable, 12 April 2006

KINNECT was meant to usher in a new way for brokers, Lloyd’s syndicates and London market insurers to work together. Paper-based processes would be phased out, and the insurance market would be dragged into the 21st century. But £70m ($122.5m) later it is no more. So why did Kinnect fail to connect with end users?

With so many diverse working practices between and within brokers and underwriters, and every contract potentially creating a unique transaction, trying to centralise over 300 years of working practices was always going to present a major challenge.

Related to this, the changing nature of the technological landscape also played a role. The project took a long time to get to market and in the intervening period technology had moved on. In recent years, great progress has been made in electronic data transfer, trading platforms and peer-topeer (P2P) systems. Even Kinnect’s interim chairman, Michael Dawson, admitted more viable technology alternatives had emerged since Kinnect was established.

It was also a victim of confused agendas and the competing interests of participants in the Lloyd’s market. Brokers working in multiple markets were reluctant to use a separate procedure just to transact business in London. This could explain why at its closure, Kinnect had a user base of just 21 brokers, out of a possible 213.

Roadmap

Some argue that Lloyd’s did not need a centralised platform for instant decisions when the majority of brokers still prefer face-to-face discussions. While breaking traditions that have become embedded into the psyche of the market for over 300 years is certainly a challenge, if electronic trading and collaboration is done well, it can bring real efficiencies.

The FSA may have delayed plans over contract certainty, but the industry cannot afford to stand still. Kinnect was created out of a need to modernise the market, and that need has not changed. The reputation of the London market must be preserved if global corporations and insurance buyers are to continue to transfer their risks here. They need to believe that they will get a decent return on their investment, in hard and soft market cycles. All of this points to the need for improved risk management techniques and better controls over underwriting.

What it doesn’t suggest is continuing to use manuallyintensive, paper-based processes. If Lloyd’s is to remain a leader in today’s risk-averse market it must continue to evolve and embrace technology. Research by Brit indicates that Lloyd’s is lagging behind its global rivals in operational efficiency. According to the research, processing and administration costs account for 26% of premiums written, against 19% across the London market as a whole and 17% in Bermuda.

The efforts started with Kinnect must not go to waste, and Lloyd’s should continue its efforts to improve efficiency and reduce costs.

London is exposed to competition as never before, from the US, Bermuda, Europe and increasingly from Asian insurance capacity. These markets aren’t burdened with long-standing practices and can react quicker to evolving client needs.

If London wants to see more business, rather than stagnating, then it urgently needs to address the technology aspect to compete for business with other global insurance centres. The London market will not fail without new technology, but its attractiveness will be compromised.

Today’s technology

The challenge is to find market- led solutions for the “deal now, detail later” paradigm that has resulted in a lack of contract certainty for generations. The market must take the opportunity presented by Kinnect’s failure to examine how it can move to lower the cost of doing business, improve efficiency and reduce operational risk.

Kinnect’s failure shouldn’t be viewed in too negative a light. An electronic platform that offers workflow processes and reduces the need for rekeying of information - and the associated risks of errors - can improve efficiency. Kinnect was unable to offer an acceptable solution at an acceptable price.

If Lloyd’s is to truly take advantage of modern technology’s benefits, it is critical to find the right paths in today’s environment. However, there is a need to balance the market’s requirements with what is necessary in order to remain competitive.

To streamline processes, tailored P2P collaboration can be used between smaller groups of specialists, when risks are being assessed and structured. Sharing unstructured data has traditionally been difficult, but there are solutions available today that can achieve this to speed up the negotiation stage.

Reducing the reliance on paper is paramount to increased efficiency. Much of the data already exists in unstructured form in word processing and spreadsheet programmes used by Lloyd’s members.

This has to move to the next level where data can be automatically processed electronically and transferred into a more structured form. This is an area where technology has moved on, allowing for unstructured data to be extracted into more conventional accounting and underwriting systems already used by market players.

By using technology in this way, brokers, particularly those transacting multiple deals at any one time, can ensure they’re in control of their business. It also provides the basis for greater use of business intelligence applications, with the opportunity to feed information into a data warehouse for analysis at a later date.

Key considerations in any solution include the ability to gather and exchange data in a secure, reliable, consistent and auditable manner. This effectively brings together all participants in the process into an efficiently managed and cohesive community. The market has made moves towards this with agreed stages in the core business processes and documents, but this must now be more widely adopted as the market standard and considered best practice.

This could create a situation where there are a number of different trading platforms being used in the market that support a common set of agreed standards in terms of the information they provide back to Lloyd’s.

This would also leave the market free to set overall standards and ensure the integrity and orderliness of the market. The global financial services market has already shown this is possible with Nasdaq, which has several different trading platforms that link into the market via common standards.

Future growth

Lloyd’s and the London market can learn from the last few years to deliver greater efficiency through technology. There are a rising numbers of brokers and underwriters who are far more ‘tech savvy’ than their predecessors. We’re getting past the point of people using technology when they’re not comfortable with it.

Now is a time to reflect on lessons to be learnt from the failing of Kinnect, because it is becoming clear that a one-size-fits-all solution is not the answer. It is also a time to be positive because there is a range of technologies that can be used at different stages in the process.

Technology is no longer the hurdle it once was. But it is critical that if technology is to help Lloyd’s and the London market to its fullest extent and create tangible benefits, it has to be used widely and applied consistently.